Jools Lebron’s Cutesy and Demure TikTok Trend Travel Guide

We’re almost past August’s halfway point, which means one thing: Summer is coming to an end, meaning Brat Summer will pack it up soon, and it’ll be time to wave goodbye to wild European club nights, loud neon green travel accessories, and bratty traveler behavior.

But every end is a new beginning; in this case, it’s the start of a “very cutesy, very demure” fall. But more than a seasonal trend, being cutesy and demure is a lifestyle.

To understand the cutesy and demure lifestyle, you should look no further than Jools Lebron’s TikTok account. Think of her preached way of life as an antithesis to Bratsummer: Goodbye vivid eccentricity, welcome tasteful mindfulness.

It also affects the travel realm, from how you interact with your traveling environment (such as the airport) to how you relate to travel industry folks (such as hotel staff and maids). For starters, running through the airport is an immediate no.

“You see how I walk through the airport?” asks Lebron in one of her demure travel etiquette videos. “Very demure. I don’t do a lot like these other girls. I get to my gate and I get on the plane. I’m very cutesy, very demure.”

It’s not just about how you walk around the airport, though. You don’t really honor the cutesy and demure travel etiquette unless you follow its rules around the airport’s establishment, too. Getting blackout drunk at the airport bar? Not cutesy, not demure. Elegantly sipping on a refreshing non-alcoholic soda? Very cutesy, very demure.

“I don’t do drinking and be a drinker like these other girls,” says Lebron in another TikTok. “I’m very demure, I’m very cutesy with it.”

The same goes when it’s time to line up at the gate. Cutesy and demure travelers “don’t rush,” and they most certainly “don’t intrude.” As Lebron describes it, they get in line and are “very mindful when [they] get on the plane.”

Forget about clapping your hands when the plane lands, too. That’s just the opposite of demure behavior. And rushing to get up as soon as the seatbelt sign is turned off? That’s also a no-no.

“You see how I am when the plane lands? I don’t get up immediately. I don’t rush. I wait [for] my turn,” explains Lebron in another demure-preaching TikTok. “I’m very cutesy. I don’t do too much. I don’t do an applause when we land. I close my window. I’m very mindful.”

And please, be classy when you leave your hotel, as well. In cutesy terms, that means that you shouldn’t leave a mess in your room, and you should find a way to thank the hotel staff upon leaving (granted that you had a pleasant stay). A few tasty donuts as a thank-you gift? Very cutesy, very demure.

The golden rule to achieve cutesy and demure traveler status is much simpler than you think. Be a decent human being, and respect other travelers and the people around you when you travel. Tip your housekeepers, and don’t cut lines at the airport.

In short, be the cutesy and demure reason why everybody loves to travel.

Looking for more travel inspiration?

If you’re ready for an adventure but not sure where you’d like to go or what to do, we’re on it. The best new hotels opening up around the world. The most exciting places to travel without a passport. The world’s best beaches, as ranked by travel influencers. It’s all here along with all the travel news you need to stay informed and inspired.

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