MIMARU and Sumitomo Corporation Launch Innovative Service for Sustainable Family Travel: What You Need To Know

Cosmos Hotel Management Co., Ltd., the company managing MIMARU, a well-liked apartment-style accommodation brand, has partnered with Sumitomo Corporation to introduce a new clothing exchange service for families visiting Japan. The service, named “Anywear, Anywhere,” permits families to lighten their luggage and adopt a more sustainable way of traveling by taking up renting the attire that fits the weather.

Scheduled to launch on January 19, 2026, with reservations opening on January 7, 2026, the service offers a hassle-free solution to common travel challenges, such as packing the right clothing for varying weather conditions and transporting bulky luggage. The initiative aligns with the growing trend toward sustainable travel by reducing the need to pack excessive clothing and minimizing waste associated with discarded or unused items during trips.

A Sustainable Travel Solution for Families

“Anywear, Anywhere,” which debuted in July 2023, enables travellers to pre-order seasonal clothing online according to their travel needs and preferences. This service delivers the selected clothing directly to guests’ accommodations at MIMARU, allowing them to wear the clothing during their stay and return it once they leave Japan. This system not only minimizes luggage but also reduces the environmental impact associated with transporting and discarding clothes, making it a more sustainable option for tourists.

The clothing collection has been expanded to cater specifically to families traveling with children. This new offering ensures that families can easily access well-fitting, seasonal clothing without the added stress of packing and hauling large suitcases filled with outfits they may not need after their trip. For example, families can rent winter clothing for their time in Japan and return it without the need to pack heavy winter gear.

Reducing Luggage and Promoting Eco-Friendly Travel

The collaboration between MIMARU and Sumitomo Corporation marks a significant step toward reducing the carbon footprint of international travel. By allowing families to rent clothing suited to their trip, the service reduces the need for bulky luggage, ensuring more efficient travel and a smaller environmental impact. Guests can now travel with ease, knowing they will have the appropriate clothing waiting for them upon arrival.

MIMARU’s Commitment to Family-Friendly Services

MIMARU has long been known for providing spacious, family-friendly accommodations, with rooms averaging around 40 square meters. More than 90% of MIMARU’s guests are international families, making it a top choice for those seeking convenient, comfortable lodging during their visits to Japan. In addition to the clothing exchange service, MIMARU offers other family-oriented services, such as same-day luggage delivery and personalized amenities designed to make family travel as stress-free as possible.

This new initiative strengthens MIMARU’s commitment to offering practical, eco-friendly, and customer-focused services, catering to the evolving needs of modern travellers. By offering solutions that reduce the environmental impact of travel and provide greater convenience, MIMARU is setting a new standard in the hospitality industry.

MIMARU and Sumitomo Corporation Lead the Way in Sustainable Family Travel

MIMARU’s collaboration with Sumitomo Corporation to launch the “Anywear, Anywhere” clothing exchange service is a game-changer for families traveling to Japan. By offering a sustainable, convenient, and eco-friendly alternative to packing heavy clothing, this service supports the growing demand for environmentally conscious travel while enhancing the overall guest experience.

This innovative service shows how hospitality brands can create value for travelers, while also contributing to sustainability. With its family-centric model that also alleviates luggage stress, MIMARU is changing the way families travel to and throughout Japan, as well as doing it in a more efficient and sustainable way.