The Sleepless Generation Turns To ‘Sleep Tourism’ As Wellness Travel Finds New Purpose | Travel News
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Surveys indicate that nearly 61% of Indians sleep fewer than six hours a night, a pattern that has long-term implications for physical and mental health
Sleep tourism refers to travelling with the primary aim of improving sleep quality.
A growing number of travellers are now packing their bags not for adventure or sightseeing, but for uninterrupted rest. “Sleep tourism”, a trend gaining traction across several countries, is being seen as an investment in health rather than a luxury getaway. With sleep deprivation becoming a widespread concern, driven by late-night screen use, heavy workloads, and erratic routines, many Indians are choosing holidays designed to help them reset their body and mind.
Industry observers say sleep-focused travel has emerged from a changing attitude toward wellness. Vacations are no longer restricted to exploring new places; instead, they increasingly centre on disconnecting, unwinding, and achieving restorative sleep.
What the trend involves
Sleep tourism refers to travelling with the primary aim of improving sleep quality. Hospitality brands in India and abroad are redesigning their offerings to meet this demand. Blackout curtains, soundproof rooms, premium bedding, and customised pillows are now standard inclusions in several wellness properties. Many resorts have begun offering guided sleep therapies, aromatherapy-based relaxation, meditation sessions, and spa treatments aimed at inducing deep rest. A few destinations have even introduced doctor-supervised sleep assessments for guests seeking medical guidance.
Why travellers are opting for it
Health experts point out that chronic stress and insufficient rest have pushed many to seek structured sleep experiences. Surveys indicate that nearly 61% of Indians sleep fewer than six hours a night, a pattern that has long-term implications for physical and mental health. As wellness gains prominence, on par with diet and fitness, travellers are turning to sleep retreats for relief.
Digital detox is another major driver. Many guests opt to step away from phones and laptops during their stay, choosing instead to immerse themselves in quiet spaces and natural surroundings. Social media has played its part too, with serene images of mountain retreats and coastal wellness centres fuelling curiosity and demand.
Destinations offering sleep-focused stays
Several Indian resorts have positioned themselves at the forefront of this trend. Ananda in the Himalayas, Rishikesh, offers Yoga Nidra sessions and Shirodhara therapy designed to calm the nervous system. Atmanan Wellness Resort in Mulshi provides rest-oriented rejuvenation programmes, while Swaswara in Gokarna promotes a tech-free environment paired with Ayurveda. The Forest in Dehradun focuses on sound healing and deep-rest experiences in nature-inspired settings.
November 19, 2025, 20:37 IST
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